The Digitals - Celebrating Digital Excellence

12 November 2014, Tobacco Dock

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Categories

There were 20 categories for the 2013 awards, covering key digital disciplines, vertical-focused categories, innovative technology and Rising Star.

Read through the information below to get a better idea about the categories and what the judges will be looking for within the categories.

These categories are for organisations using any digital platforms either to deliver products and services or to market and advertise products in these sectors.

  • Automotive
    This category is for automotive businesses using digital marketing or interactive media to engage with customers.
  • B2B
    This award is for business-facing projects - or marketing/advertising campaigns to promote these - that make the bulk of their revenue from providing products or services to other businesses.
  • Charity & Not for Profit
    This category recognises work done using digital marketing or interactive media to generate awareness or raise funds for charities and not for profit organisations. Entries can include transactional and information-based websites or digital marketing campaigns.
  • Consumer Products & Services
    This category is for any customer-facing projects or marketing and advertising campaigns from brand owners that are intended to improve brand communications, increase brand loyalty or develop relationships with customers. Projects that are primarily intended to generate revenue through transactions should be entered into the Retail category.
  • Financial Services
    This category is for consumer-facing banking and personal finance projects, including those from suppliers, intermediaries and information suppliers. Marketing and advertising campaigns to promote products and services in the financial sector should also be entered into this category.
  • Media & Entertainment
    This award is for consumer-facing projects from media (both digital extensions of traditional publishers and pure-play digital operations), entertainment and sports companies, as well as marketing and advertising campaigns to promote products and services in this sector. Projects whose primary function is to make money through the sale of products or tickets should be entered into the Retail category.
  • Retail
    This category is for businesses that generate revenue from ecommerce, or marketing and advertising campaigns to promote products and services in this sector. It is open to both pure-play e-tailers and digital extensions of brick and mortar retailers.
  • Travel & Leisure
    This category is for consumer-facing projects offering information, products and services in the travel and leisure sector, as well as marketing and advertising campaigns to promote products and services in this sector. It is open to entries from operators and travel agents as well as from online media owners with travel publications.

This group of categories is for the best use of particular platforms or technologies to deliver or promote products, services or campaigns in any sector. The winner in each of these categories will be the business or project that demonstrates the most imaginative, innovative and / or successful use of the particular medium, using the unique qualities of the medium to maximum effect.

  • Ad Campaign
  • Customer & User Experience
  • Email Marketing
  • Mobile Marketing
  • Multichannel Marketing
  • Performance Marketing
  • Rich Media & Video*
  • Search Marketing
  • Social Media
  • Web Analytics & Optimisation*

The judges will be looking for best practice, creativity, execution, performance in relation to objectives and the elusive 'wow' factor. Entries should be sure to cover budget, target audience and revenue model - in addition to the objectives, strategy, tactics and results.

Objectives can be costs-savings, income generation, increasing brand awareness, innovation. The judges will be looking for evidence of how successfully the objectives were met – e.g. number of monthly page views or unique users; number of active users; number of registered users if applicable; or increases in these figures. Please include third-party audits or other verifications where possible.

  • Innovative New Technology
    This award recognises projects that are technologically innovative, but which have not necessarily been established long enough to show evidence of their commercial effectiveness. Entrants will be expected to explain what makes their business or campaign unique, and put it in the context of their competition.
  • Rising Star – Free to enter
    This category is free to enter and is aimed at seeking out the best young talent in the digital media and marketing industry. Entries are welcome from candidates with at least three years of relevant experience who have contributed to a significant project or initiative within their company within the judging period (see Rules of Entry). Nominations will be accepted from individuals or from their employer; however employers must outline the impact the nominee has had on the business.
  • The Digitals Grand Prix
    The Grand Prix winner is chosen from the winners of the first 19 categories, and therefore cannot be entered directly.