Categories

Categories

There are 24 categories that you can enter for this year’s awards, covering key digital topics and industries, plus Innovative Technology, Best Launch Campaign and Senior Digital Leader of the Year.

Enter as many categories
as you’d like

If your project fits more than one category, enter it across multiple categories. (i.e. your amazing B2B SEO campaign *should* be entered into the Search Marketing category, as well as, the B2B category.)

These categories are for brands or agencies using digital channels either to deliver products and services or to market and advertise products in these sectors.

    B2B

    For B2B companies using digital to promote their products or services and increase lead generation, improve customer experience and customer loyalty or increase revenue.

    Retail

    Open to both pure-play e-tailers and digital extensions of brick and mortar retailers, this award recognises ecommerce businesses that use digital to increase revenue.

    Travel & Leisure

    For consumer-facing projects that uses digital channels to increase brand awareness, improve customer loyalty and promote repeat purchase in the Travel & Leisure sector

    TMT (Technology, Media and Telecoms)

    For consumer-facing projects from Technology, Media and Telecoms companies, including marketing and advertising agencies who are using digital channels to promote products and services in this sector.

    Automotive

    For automotive businesses who use digital channels to generate and engage customers or increase customer loyalty.

    Charity & Not for Profit

    Recognises work using digital channels to generate awareness or raise funds for charities, government and not for profit organisations.

    Consumer Goods

    For customer-facing projects or digital campaigns from brands that increase brand awareness, improve customer experiences, engagement or loyalty. Ecommerce projects should be entered into the Retail category.

    Financial Services

    For consumer-facing banking and personal finance products (including those from suppliers, intermediaries and information suppliers) who are digitally marketing or advertising products and services in the financial sector.

    Gaming and Gambling

    Awards work from gaming or gambling companies using digital channels to generate brand awareness, improve customer experience, engagement or increase revenue.

For the best use of a particular channel or technology to market products or services of any brand in any sector.

The winner in each of these categories will be the business or project that demonstrates the most creative, innovative and successful use of the particular channel.

  • Advertising
  • Content Marketing
  • Customer & User Experience
  • Data & Digital Analytics
  • Email Marketing
  • Mobile
  • Multichannel Marketing
  • Performance Marketing
  • Search Marketing
  • Social
  • Video
  • Web Optimisation
    Best Launch Campaign
    This category celebrates the most successful campaign strategy for the launch or re-launch of a product, service, company or brand. The winning campaign will demonstrate an understanding of the target audience and market place, showing innovation and creativity to create buzz and awareness.
    Innovative New Technology
    This award celebrates technology that is pushing the envelope and changing the way digital marketing or ecommerce is practiced.
    Senior Digital Leader of the Year
    This category is seeking out the best senior digital leaders in the industry. Nominate someone in your team or company who has lead, contributed, empowered and inspired you and the company to improve digitally. Nominations will be accepted from individuals or from their employer; however employers must outline the impact the nominee has had on the business.
    Grand Prix
    You can’t submit entries for this category. The champion will be picked from the winners of the other 24 categories (excluding Senior Digital Leader of the Year) – to be announced at the Awards Ceremony in November!
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