The Digitals - Celebrating Digital Excellence

12 November 2014, Tobacco Dock

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The Judges


Grant Arnott

Publisher, Power Retail


Grant Arnott is editor and publisher of Power Retail, Australia's news and information resource for online and multichannel retailing. A veteran of business media, he is also the co-founder of Click Frenzy, Australia's first dedicated national online sales day, publisher of the E-Commerce Leaders' Playbook, and serves as chair of the annual Online Retailer Conference & Exhibition. Grant is sought after as an expert commentator and speaker on e-commerce, digital marketing and multichannel retail.

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Martin Aylward

Head of Customer Development, EDF Energy

United Kingdom

Martin Aylward is Head of Customer Development at EDF Energy where he is responsible for customer experience, customer communications, and retention.

Recent highlights have been the successful launch of Thank yous, delivering the Digital/BTL comms for the launch of Feel Better Energy/Blue and record retention rates.

Previously to working at EDF Energy, Martin was at MORE TH>N, where he had a lead role in the creation of and the marketing of the site.

Earlier in his career, he had a diverse range of roles at American Express, the Lords Chancellors Office and the Medical Research Council.

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Romain Bertrand

Marketing Director, JustGiving

United Kingdom

In his role, Romain is responsible for developing JustGiving’s marketing and supporter acquisition strategy to encourage new members to use the platform and the new products it plans to launch.

Before joining JustGiving, Romain was previously Head of Acquisition and Partnerships at Photobox and has held senior marketing roles at T-Mobile and Skype.

His areas of expertise include online marketing, product marketing and communications, proposition development and new product launch, strategy and planning, branding, partnerships and business development and Ecommerce.

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Rod Banner

United Kingdom

Originally an advertising guy, Rod's early career helped launch Bailey's Irish Cream and Casio. After several years marketing hugely complicated technology products, Rod learned to love tech. So much so that he founded Banner Corporation, a marketing services firm dedicated to solving all the marketing needs of the tech sector. During more than 20 years there, the company was responsible for European launches of Cisco, RIM (BlackBerry) and major marketing initiatives helping most of the biggest technology brands stay that way.

Since selling Banner to WPP, Rod has made various angel investments in early stage technology companies and enjoyed various consulting, advisory and mentoring roles. Besides bringing his network and exuberance to young companies, his marketing skills and industry knowledge have been shown to make a tangible difference.

Rod’s newest project is 3LA. ( This is essentially a digital planning business dedicated to quenching complexity in the new marketing landscape and making best use of the new technologies, marketing platforms and tools. 3LA will launch later this year.

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Olivier Binse

Director Strategy Telecoms and Media, Deloitte

United Kingdom

Olivier Binse leads the Digital Advisory team at Deloitte Digital in the UK.

Olivier specialises in strategy formulation and product development across a range of industries impacted by digital transformation.

His recent experience has been centred on mobile strategy in Retail and Financial Services, as well as content management for multi-national companies undertaking Digital Transformation programmes.

Olivier recently managed the Product Development for an internet connected Television venture (video on demand services and IP Television) and advised a global payment scheme on Mobile Payments.

Prior to joining Deloitte 5 years ago, Olivier was heading up the Strategy Function at O2 in the UK.

Olivier has completed his education in France at Ecole Nationale des Ponts et Chaussees and holds an MBA from the College Des Ingenieurs in Paris.

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Alastair Brown

Head of Acquisition Marketing, EMEA - Cloud & SMB, Rackspace

United Kingdom

Alastair is a highly commercial marketer with extensive SMB and technology sector experience. He is accountable for Customer Acquisition Marketing for Rackspace Cloud and SMB, across all digital channels, managing the customer journey from awareness to conversion. He joined Rackspace to build Rackspace’s value propositions and segmentations activity.

Alastair has driven growth from start-ups to global corporations. Prior to joining Rackspace, he was COO at start-up Bizantra. Other experience includes accountability for $1bn+ revenue as Direct Marketing Director for Dell APAC, driving the Asia’s largest B2B DM programme.

Alastair’s specialties include international marketing strategies, CRM, multi-channel marketing and building analytically-driven marketing frameworks.

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Jonathon Brown

CEO, MandM Direct

United Kingdom

Jonathon is CEO of MandM Direct, the leading online sports, fashion, and outdoor outlet retailer. MandM delivers outstanding value to over 3 million customers in the UK and internationally, and lists over 200 world class brands in its portfolio. Jonathon joined the company in early 2012 to lead its next growth phase as it drives forward its International, multichannel and own brand strategies.

Prior to joining MandM, Jonathon was Online Director for John Lewis leading the transformation of the online proposition in-store, online and on mobile; delivering a three-fold increase in online sales over three years and taking it to over 25% of the retailers total sales. Jonathon was accountable for the John Lewis online strategy, operations, marketing and merchandising in the UK and overseas.

Before John Lewis, Jonathon was Multi Channel Director for B&Q with responsibility for defining and delivering the retailers’ Multi Channel strategy and change programme. A change programme that included Reserve & Collect, in-store kiosks, online range development, visualisation tools and a raft of social and marketing innovations; all helping B&Q online sales and profit more than double. Previously, Jonathon was Head of eChannels at Aviva and Senior Marketing Manager at British Airways.

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Shawn Burns

Global Vice President of Digital Marketing, SAP


As Global Vice President of Digital Marketing, Shawn is responsible for all web strategy, design, development, and operations for SAP’s flagship web property: and its 72 country sites in 40 languages. He also leads all online demand generation activity, combining Global Campaigns, Search and Social Media, with Email and Enewsletters to engage SAP’s customer and prospect base. Shawn’s strength in generating high volume web traffic and converting into Sales leads is a key contributor to SAP’s double digit growth.

He is a recognized expert in the Digital Community, and is a regular keynote presenter at industry conferences on Digital and Demand Generation. Burns has also served as an official judge at the International Marketing Festival in Cannes for the prestigious Cyber Lions competition and personally won two Atticus Award for thought leadership in Digital Marketing.

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Justin Cooke

CEO, Possible

United Kingdom

Justin is the UK CEO of POSSIBLE, WPP Digital’s largest global digital agency network and is the current Chair of the British Interactive Media Association. A Manchester University drama graduate who majored in Computers and Theatre, Justin’s early career included creative roles with BBC Films, Universal Music and United News and Media.

Justin now spends his time running an agency geared up to harness digital’s power to change the world in transformational and measurable ways with a global client base that includes AEGON, American Express, BP, Canon, De Beers, Fitness First, NetJets, Richemont, Rio Tinto, Small Luxury Hotels of the World and UEFA.

In May 2012 Wired Magazine listed Justin in its Top 100 survey of Britain's top digital power-brokers and in June 2012 New Media Age ranked him the most influential person in UK digital.

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Catriona Campbell

Director, Seren

United Kingdom

Catriona was voted into the BIMA Digital Hall of Fame (September 2012) for achievements in digital media over the last 20 years.

She is acknowledged as being one of the most influential individuals in Experience Research, Design and Measurement worldwide. She is Director, Founder of Seren. Working for 43 of the Top 100 FTSE, and global clients- Dell, Nokia and Microsoft.

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Angus Cormie

Marketing Director – Online, Dell (EMEA)

United Kingdom

Angus has been driving ecommerce capabilities, online marketing and performance optimisation for nearly 15 years for various telecoms & IT brands. His passion and mission is to inspire and empower his teams to excel in their online delivery – ensuring a strong focus on both customer experience and delivering business performance.

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Eric Crossfield

Web Analyst - MVT and Optimisation, John Lewis and John Lewis Financial Services

United Kingdom

Eric Crossfield is a web analyst at John Lewis; he has managed the function for John Lewis Insurance and has coordinated MVT and optimisation analysis for Eric has presented at Econsultancy JUMP and Adobe Summit events, was a judge for the 2012 Innovation awards and is studying for the Econsultancy/MMU MSc in Digital Marketing Communications.

His approach is to identify real business questions, use analytics to drive outputs, to question assumptions and to rigorously doubt data. Eric believes in keeping analysis uncomplicated and his maxim is to keep the customer front of mind in all analysis activities.

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Damien Cummings

Regional Marketing Director, Digital & Social Media, Samsung Asia


Damien has over 15 years’ experience in the digital industry, covering all aspects of digital marketing, e-commerce and social media. Damien is currently the Regional Marketing Director, Digital & Social Media at Samsung Asia. In this role he is responsible for digital marketing, social media and e-commerce strategy for 9 countries across Asia Pacific. Prior to Samsung he was the Online Director – Asia Pacific & Japan at Dell, managing over $1 billion in e-commerce revenue in Asia. At Dell he also had the dual role of Global Social Media Director, with a mandate to “operationalise” social media sales and marketing into Dell’s markets globally. Prior to working at Dell, Damien was at Ogilvy & Mather Singapore, as General Manager of Soho Square (Ogilvy’s conflict agency); General Manager of Neo@Ogilvy (Ogilvy’s digital media team) and Ogilvy’s regional digital consulting lead. Damien has also worked at leading companies such as Citibank, Coca-Cola, NRMA and McKinsey & Company.

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Jon Cunningham

Senior Vice President, MSL Group

United States

Cunningham has over 15 years’ experience in integrated marketing communications in the U.K., Europe and U.S. At MSLGroup, Edelman and The Red Consultancy, he has worked with some of the world’s best known companies and brands including Amazon, EA Sports, Guinness, Microsoft, Nike, Procter & Gamble, Unilever and Xbox.

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Jonathan Davies

Vice President Online & Telesales, Orange

United Kingdom

Jon leads the online and cross-channel team for Orange across Europe, delivering best in class customer journeys across Orange's digital and physical sales & service channels.

A pan-European role provides a privileged insight into digital creativity and innovation across Orange's many different markets.

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Lucy Dawson

Digital Content Executive, Lloyd’s of London

United Kingdom

Lucy has over eight years’ experience in B2B digital communications specialising in content strategy, community building and integrated search. A trained journalist, she currently works for Lloyd’s of London where she has led the 325-year-old insurance market’s first forays into social media. She is responsible for the brand online, content management and growth of the corporation’s multiple digital channels.

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Peter Dingle

APAC Interactive Lead – Mobile Lead – Analytics Lead, Intel Semiconductor

Hong Kong

Peter Dingle is the Interactive Marketing head for Mobile Experiences and Marketing Analytics for the world’s largest semiconductor manufacturer, Intel, in the computing industry’s fastest growing region, Asia Pacific. With 15+ years of marketing experience in building the top 10 brand, Dingle built the region’s social media communities from scratch in APAC over the last 3 years and has now positioned himself to take on the rising challengers of reaching new consumers through mobile screens. Dingle’s deep understanding of how emerging markets respond online and his strength’s in understanding and picking the best technologies for maximum effectiveness make him an engaging marketer, a fascinating speaker and a talent to watch out for in times of digital transition.

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Graham Donoghue

Managing Director, Financial Services,

United Kingdom

Graham joined the Group in 2008 as Managing Director, Travel and was appointed an Executive Director in February 2009. He was appointed Managing Director, Financial Services in January 2011, covering Money, Insure and home services. Prior to joining the Group, Graham was New Media Director, Northern Europe of TUI Travel plc between 2006 and 2008. Graham has worked in ecommerce since 2000 and is passionate about technology as an enabler.

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David Dorling

Head Portfolio Management & Global Marketing, Swiss Post Solutions (SPS)

United Kingdom

David is Head of Global Marketing & Portfolio Management for Swiss Post Solutions (SPS), a division of Swiss Post. He is responsible for SPS's demand generation strategy, across fifteen countries and the strategy process for the development of SPS's solution portfolio. This includes systems, processes, performance measurement and organisational development. He joined SPS in 2007 and has held a number of marketing & communication roles at SPS. Prior to joining SPS he held sales & marketing management roles at a number of technology and software organisations, in the United Kingdom, United States & South Africa. He began his career with IBM.

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Graeme Findlay

Head of Digital, Legal & General Insurance

United Kingdom

Graeme Findlay is Head of Digital and Legal & General Insurance. Graeme has worked at L&G for 2 years and has over 15 years digital experience across a range of sectors including Financial Services and Utilities. Graeme's passion is digital media / channel integration and firmly believes the Internet can play a role in everyone's lives, be they familiar with the new digital age or a late adopter of new technology. He is currently involved in a number of digital initiatives including developing mobile and social propositions as well as driving profitable growth through digital channels.

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Sean Gilchrist

Managing Director, Digital Banking, Barclays Bank

United Kingdom

Sean Gilchrist is the Managing Director of Digital Banking for Barclays UK Retail Bank.

Digital Banking includes Online and Mobile Banking and drives the commercial and operational channel performance, and innovation and development of the services offered. As well as the customer engagement, customer experience and growth, Sean is accountable for the operation of the services and development of the channels and their functionality.

Recognising the greater role digital banking has to play in Barclays multi-channel offering, Sean continues to drive an agenda of growth and change. Results have already been seen with the introduction of improved online security measures making Barclays one of the safest places to bank online, and the successful launch of the Barclays Pingit and Barclays Mobile Banking smartphone apps.

Sean has been with Barclays since 2002, initially with Barclays Wealth where he established the Online Banking team driving the commercial performance and development of the Barclays International Online Banking offering. Prior to that, he worked across a range of "blue chip" financial services companies where he specialised in sales and distribution, e-services and transformational change management.

Following University, Sean started his career in Finance at Lloyds Bank in 1986 completing their Management Development Programme. He is married with three children.

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Russell Gould

Head of Wonga For Business, Wonga

United Kingdom

Russell is Head of Wonga for Business, the new business loans service from Wonga, the digital finance company. He has extensive experience across the full e-commerce model. Previously, he has managed large online businesses (+£500m sales), high performance teams, lead the redesign and launch of many websites including the full rebuild and implementation of five completely new e-commerce platforms. Russell also represents England at Touch (rugby).

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Natalie Gross

CEO, Amaze

United Kingdom

As CEO of global digital marketing and technology consultancy Amaze, Natalie is responsible for defining and driving the strategic and commercial direction of the business. Clients include ASICS, Coca-Cola Enterprises, Dyson, Lexus, Toyota, Unilever and Coats Plc. Natalie also drives the Amaze brand purpose – to inspire original thinking through a deeper understanding of technology and human behaviour. She is a member of the Executive team of BIMA and sits on the Board of Trustees for WWF-UK.

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Andy Harding

Executive Director Multi Channel, House of Fraser

United Kingdom

Andy Harding is the Executive Director, Multi Channel for the House of Fraser and is responsible for the UK and international, online and mobile strategy.  He has over 12 years experience in online and multi-channel retail.  He began his career at BHS but his fascination with ecommerce started when he joined the IT team at the Carphone Warehouse where he was responsible for the redevelopment of the first Carphone website.  A move to the commercial team as Head of Ecommerce meant his passion for usability and online marketing could be utilised to exponentially grow their online sales. Later part of the team that delivered the market changing ‘Free Broadband’ initiative for TalkTalk and recently as Multi Channel Director at Ryman, he has a broad experience in managing successful online businesses.

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Claire Higgins

Online Marketing Manager, Selfridges and Co

United Kingdom

Claire Higgins heads up the online marketing at Selfridges. She is responsible for the acquisition, retention and social strategy and oversees the online marketing and content team.
Prior to joining Selfridges, she was Head of Marketing and Content at, the social travel website launched by Virgin Atlantic.
Claire has also consulted at Glam Media, where she redefined the UK brand positioning, sales and marketing strategy.
She also held the position of Head of Marketing at Hearst digital, the digital division of the National Magazine Company (NatMag) for nearly 6 years, where she was responsible for delivering the B2B and B2C marketing strategy, across the company’s portfolio of websites, which collectively reach 5 million women every month, a third of all women online in the UK.

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Lee Huang

Global Director, Product Management and Publishing Solutions, Digital Newsstand & Emerging Content, Barnes & Noble

United States

Lee is responsible for developing new products, launching business programs and producing content for Barnes & Noble's Digital Newsstand and Emerging Content division in the US and across international territories. He leads the design of the digital experiences for interactive magazines, newspapers and retail catalogs on NOOK tablets, eReaders and NOOK apps for iPad, Windows 8 and Android. He also creates unique business programs with publishing and retail partners to increase sales and customer engagement. In addition, he manages the partner onboarding process to ensure that new publishers and retailers are able to start selling quickly on the NOOK platform, as well as overseeing production of daily content for customers.

Prior to B&N, Lee was Director, Digital Strategy and Product Development at NBC Universal where he led strategic initiatives across the company’s media and entertainment properties and launched several new digital businesses. He also worked at Nielsen Business Media where he was responsible for digital products, technology and new business incubation for their portfolio of industry-leading magazines including Billboard, The Hollywood Reporter and Adweek.

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Neil Hudspeth

Chief Digital Officer, Asia Pacific, Leo Burnett


Neil has spent over twenty-five years in Asia Pacific and his career includes leading digital, brand and integrated Agencies across four continents. He is passionate about the transformative power brand and digital deliver to shape the way all businesses perform, behave and grow. In 1995, he established a digital brand agency in London (which he subsequently sold), and continues leading advocacy, growth and strategy within the Leo Burnett Group in APAC.

Neil has helped develop success for a diverse spectrum of clients including McDonald’s, CP-Foods, Tesco-Lotus, British Telecom, China Mobile, Motorola, YTL Yes, Maxis, Telkom Indonesia, P&G, Coca Cola, Shell, Samsung, Hewlett-Packard, Maybank, Bank Mandiri, China Everbright, Audi, Lexus, Ferrari, Friesland Campina, and Capitaland.

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Simon J. Hughes

Senior Marketing Manager, Global Marketing Operations, Microsoft

United Kingdom

Simon manages marketing operations for Microsoft’s commercial & consumer business in the UK & Western Europe with the aim of improving marketing efficiency and effectiveness. Recent digital projects have included deploying a company-wide social listening capability and consolidation of digital measurement into one platform to drive improved Marketing Return on Investment (ROI). Prior to Microsoft, he spent seven years with Accenture and Detica, undertaking high profile strategy and business consulting engagements for leading telecommunications and high tech companies.

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Matt Isaacs

Founding Partner and CEO, Essence

United Kingdom

Matt Isaacs is Founding Partner and CEO of Essence, a global digital agency that serves many of the world's leading internet companies including Google, eBay and Expedia. Matt has spearheaded the agency's extraordinary growth which has seen them grow billings from £6m to in excess of £160m in 3 years. Essence was ranked #1 in the most recent Sunday Times Tech Track 100, which lists Britain's fastest growing private technology companies and #1 in the Sunday Times International Track 200, which lists Britain’s private companies with the fastest growing international sales.

Matt acts as client partner across several of the agency’s key accounts and is regularly called upon for his experience and breadth of knowledge - from new product launches to global digital media strategies to analytical solutions – there are few arenas Matt has not had some experience of.

Before co-founding Essence Matt was Chief Marketing Officer at Create Services & Goldfish Bank, a subsidiary of Lloyds TSB Group that handled all of the bank's non LloydsTSB branded retail banking business across 15 brands and with £2bn in assets.

Matt’s ‘first career’ was in strategy consulting at McKinsey spin-off MMG, where he was part of the core team that built MMG Europe from 14 consultants to 400 across 13 offices. At MMG, he co-founded the Internet Strategy practice and was Head of the Retail Financial Services Practice. He also worked with the executive management team of internet bank Egg from pre-launch through to their £1.3bn IPO in 2000.

Matt lives with his wife, 4 children, 3 hens and a cockerel in the depths of East Sussex, UK.

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Emma Jenkins

CMO, giffgaff

United Kingdom

Emma spent 12 years at Procter & Gamble exploring how digital technologies changed consumer's lives and opened up new marketing models for brands such as Pampers, Pringles and Gillette.  After P&G Emma spent two years running her own start up and consulting for large global brands.  Today Emma is CMO for giffgaff, the 3 year old mobile business owned by Telefonica and run by its members.

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Lawrence Merritt

Managing Director, New Businesses, PhotoBox

United Kingdom

Lawrence is Managing Director of the ‘incubator’ at PhotoBox with P&L responsibility for new product verticals and brands, new platforms and M&A. Prior to this Lawrence was MD for the PhotoBox in the UK & Ireland. PhotoBox is Europe’s leading internet based social expression and personal publishing service, enabling people to easily express themselves through photos. Before joining PhotoBox, Lawrence had a very successful career at Yahoo!, holding various top management marketing positions, including European Director of Central Marketing. Prior to Yahoo!, Lawrence was part of the launch team for Expedia in London. Lawrence began his digital career with Ziff-Davis and ZDNET which went online in 1995.

Lawrence has contributed to the econsultancy online blog a couple of times so far.

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Lawrence Mitchell

Marketing Director, Reed Business information

United Kingdom

Lawrence Mitchell has worked in marketing and publishing for almost 19 years, 11 of which have been heavily focused on digital.His experience covers both b2b and b2c marketplaces.

Lawrence is currently Marketing Director for Reed Business information. He heads up a marketing team providing a full, integrated service to RBI’s brands including; and

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Alvin Lim CS

Head of Consumer eBusiness, Citibank China


As the Head of Consumer eBusiness, Alvin leads the digitization of financial services for Citibank China. This covers the spectrum of building a superior digital banking experience, driving the digital marketing efforts and generation of revenue across the computer, mobile and tablet platforms.

Having moved to China 3 years ago, Alvin’s regional work experience includes Malaysia and Singapore across consumer finance, digital creative agency, web portal and a start-up company.

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Rohit Gaurav Mull

Head of Digital, Global Consumer Insurance, AIG

United States

As the Head of Digital, Global Consumer for AIG, Rohit is responsible for the development of all strategic Digital plans and capabilities for global, regional, and local implementation – across direct, agency, and broker channels, creating the roadmap for digital integration across channels and devices, and the support model for local deployments – with a focus on 8 SBE (Strategic Business Expansion) countries.

Prior to this, as the Chief Marketing Officer for GE (Growth Economies) with AIG, Rohit was responsible for establishing a consistent Consumer Marketing function across GE that focused on the Customer and supported world-class product development, distribution and servicing capabilities as well as developing the region’s channel-agnostic Marketing Strategy, driven by maximizing both customer and shareholder value over time.

Rohit has also managed senior Marketing and Sales & Distribution roles at HDFC Bank, Reliance Life Insurance, Tata AIG Life Insurance, Cadbury’s and Coca-Cola previous to his assignments at AIG.

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Nic Newman

Digital Strategist

United Kingdom

Nic Newman is a journalist and digital strategist who played a key role in shaping the BBC’s internet services over more than a decade. He was a founding member of the BBC News Website and a former Head of Product Development for BBC Journalism helping introduce innovations such as blogs, podcasting and on-demand video. He now works with clients in the news, sport and arts sectors - as well as helping the UK government with its digital strategies.

Nic is currently a Research Fellow at the Reuters Institute for the Study of Journalism, Oxford University and a Senior Research Fellow at City University London.

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Joe Nguyen

SVP, APAC, comScore


Joe Nguyen is the Senior Vice President, Asia Pacific at comScore, Inc. - a Global Internet Research Provider. He is responsible for new business development and expanding sales of comScore products and services throughout the region.

Joe has more than 15 years of sales experience in the Asia-Pacific region and is an active thought leader in the industry, rmoderating and speaking at conferences and holding a seat on the Advisory Board of ad:tech Singapore and on the Leadership Council of the IAB Southeast Asia – Singapore Chapter as Vice Chair. He is the co-founder and organizer of Web Wednesday Singapore. Joe is a veteran of the online analytics industry with experience on both the user and vendor sides of panel-based audience measurement and site-side analytics.

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Ciarán Norris

Chief Digital Officer, Mindshare


Ciarán is currently Chief Digital Officer for Mindshare Australia, where he works with both local & multinational clients, helping them to integrate on & offline. He was previously Head of Digital for Mindshare Ireland, the first Head of Social for Mindshare Worldwide, and Head of Search for Altogether (now WCRS). Before moving agency-side he worked in online.

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Donald Patrick Lim

Chief Innovation Officer, McCann Worldgroup Philippines


Donald Patrick Lim is the VP-Managing Director of MRM Manila, and concurrently holds title as Chief Innovation Officer of McCann Worldgroup Philippines. Under his leadership, Donald steered McCann-MRM Manila to become the country’s digital authority, recognized in 2012 Campaign APAC Agency of the Year as Philippines Digital Agency of the Year, 4A’s Agency of the Year Digital Excellence Award, and the first ever recipient of Quantum Leap Award of the McCann Worldgroup Excellence Awards.

Donald is the Philippines’ foremost digital guru, recognized as 2012 Asian Leadership Awards Digital Marketer of the Year conferred in Dubai and 2012 Digital Leader of the Future, awarded at the World Brand Congress in India. As Governor-in-charge of the Management Association of the Philippines, Donald also led discussions about the formation of the Department of ICT (Information and Communications Technology) and its relevance to Philippine government’s transformation. Donald teaches eBusiness and eMarketing at the graduate school of De La Salle University, and Advanced Marketing for the doctoral program at San Beda College.

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Neil Perkin

Founder, Only Dead Fish

United Kingdom

Neil is a renowned blogger, writer and the founder of Only Dead Fish, a digital and media consultancy that specialises in applying strategic understanding of social and emerging media technologies to help businesses innovate, become more agile, and optimise their effectiveness within the new, networked communications environment.

He is a consultant for Econsultancy, a regular keynote speaker across Europe on content strategy, emerging media and social technologies, and contributes regularly to FutureLab, Marketing Week, and Mediatel amongst others.

Neil curates the quarterly series of Firestarters thought leadership events on behalf of Google UK, and has worked with market-leading global businesses including Warner Bros, the RSA Group, Samsung, YouTube, Marks And Spencer and the NSPCC, and is an associate of The Futures Agency, a collaboration of some of the world's leading media thinkers and futurists.

He has over 20 years media owner experience and was latterly the Director of Marketing and Strategy for IPC Media, the largest consumer publisher in the UK and publisher of multimedia brands including Wallpaper, Marie Claire and the NME. In this capacity he ran strategy, planning and consumer insight functions and was at the centre of defining and implementing the digital strategy for one of the largest media owners in the UK.

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Anil Pillai


United Kingdom

Anil is UK CEO at global marketing and technology LBi, which was recently named Digital Agency of the Year. As well as ensuring that quality remains paramount across all areas of the business, Anil also specialises in helping LBi’s biggest clients realise their digital ambitions. He has shaped transformational marketing strategies for brands including Asda, E.ON and Virgin Atlantic.

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Nick Porter

Divisional Sales Director, Rentokil Initial

United Kingdom

Nick Porter, MSc, FCIM, Chartered Marketer, has over 15 years of marketing and sales leadership experience in global organisations and is currently Divisional Sales Director at Rentokil Initial, a Trustee of the Chartered Institute of Marketing and a Founding Fellow of the Sales Leadership Alliance. Previously Nick has held senior marketing and sales roles at Iron Mountain and TNT Express.

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Nicolas Roope

Executive Creative Director / Partner / Founder / Owner, Poke

United Kingdom

Nicolas has always looked beyond industry rhetoric to the inspiring truths of networked media and design. Nicolas founded Antirom, Poke, Hulger and Plumen, all influential and innovative in their respective fields and all with digital at their hearts. These endeavours have been recognised by international industry awards and critical acclaim.

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Ash Roots

Director of Digital, Direct Line Group

United Kingdom

Ash Roots has been driving digital innovation across media, telecom and finance industries for 14 years. He's passionate about free-thinking, problem solving and transforming businesses through the creative and commercial potential of the web. When time allows, he loves to sail.

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Arvind Sethumadhavan

Chief Innovation Officer, Aegis Media


Arvind is responsible for identifying scalable initiatives, products and services to enable clients to harness the power of new technologies. His role is designed as a catalyst to enable Aegis Media teams to move beyond tried and tested boundaries.

He has a strong background in digital marketing, social media adoption for business transformation and marketing analytics. His expertise enables Aegis media in creating innovative solutions for clients that deliver tangible long-term business impact.

Arvind has over two decades of professional experience spanning a diverse set of industries covering global brands like LG, Samsung, Dell, Motorola, HSBC, Unilever, Diageo to name a few.

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Helen Southgate

Online Marketing Controller, BSkyB

United Kingdom

Helen Southgate is an Online Marketing Controller at BSkyB for Strategy and Planning. She has been at Sky for 3.5 years, previously Senior Marketing Manager for PPC and Affiliates before taking on the strategy and planning role in January 2012. Helen has worked in the online industry since 2002, with a background in performance marketing. Key interests are within attribution, mobile and multi-channel marketing.

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David St. John Tradewell

VP Client Development, North America, Econsultancy

United States

David has been an advertising, marketing and media professional since the early 1990’s and has more than 17 years experience in digital. After a career in publishing and commercial radio, he moved to News International, where he ran the first online advertising team for the Times Supplements Group.

In 1999 he joined the first major global search engine, AltaVista and created online advertising programs for leading global consumer and b2b brands before leaving to become part the founding team of one Europe’s leading search and social media specialists, Spannerworks. David stayed with the firm after its sale to iCrossing, where he was in charge of business development. During his tenure there the company became the largest independent digital marketing firm in the world, before being sold to Hearst Media in 2010.

After the sale, David left to set up his own digital marketing consultancy and worked as a trainer for Econsultancy before joining them full-time 2011, where he currently holds the role of VP Client Development.

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John Stack

Head of Tate Online, Tate

United Kingdom

Working closely with colleagues across the organisation he is responsible for setting and delivering Tate's web strategy.

Under his leadership Tate’s digital presence has embraced user-generated content, social media and a user-centred design approach, and Tate’s became the UK’s second most popular arts website after the Guardian's arts pages. The site has won numerous awards including three Webbys and two Lovies.

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Alex Tait

Group Head of Ecommerce, Arcadia

United Kingdom

Alex's Ecommerce role works across all Arcadia's brands - Topshop, Topman, Dorothy Perkins, Burton, Miss Selfridge, Evans, Outfit, Wallis and BHS.

Alex’s digital career has included roles at American Express, Post Office, Argos and Associated Newspapers.

Alex is also chair of the Digital, Data & Direct Action Group for the UK advertising trade body, ISBA.

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Matthew Timms

Director, RBS Acquisition, Santander

United Kingdom

Matthew had an early career in sales, marketing and worked in a marketing agency before moving to General Motors (Europe), where he grew new media/internet development initiatives for Vauxhall in the UK, before subsequently leading the European e-commerce team. Between 2000 and 2003 he worked for Novartis as Chief Web Officer growing their e-business activities globally.

From the beginning of 2004 he worked for LloydsTSB as Internet & ATM Director, leading their all their eCommerce activities, with primary responsibility for development of the Internet Business encompassing customer acquisition, internet banking services including the largest online bank in the UK.

In June 2007 he moved to Santander to grow their eCommerce capabilities and was responsible for managing the growth of the retail eCommerce businesses in the UK including the online sales and marketing functions. More recently he has taken on the responsibility for the delivery of the RBS Acquisition and managing the work required to transfer the customers from RBS to Santander.

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Matthew Tod

Partner, PwC

United Kingdom

Matthew Tod is a Partner within the Consulting division of PwC, leading the company’s Digital Analytics and Optimisation team.

Prior to joining PwC, Matthew was CEO of Logan Tod & Co, Europe’s leading online performance and optimisation consultancy. PwC acquired Logan Tod & Co in March 2012 to spearhead its digital analytics growth and enhance its strategy and consumer offering. Matthew has worked with many clients including ASDA, Argos, Clarks, Debenhams, Mothercare, Gurgle, Sony, BSkyB, Vodfone, Sainsburys, Google, Shop Direct and Nestle.

Before launching Logan Tod & Co in 2002, Matthew was Chief Executive at digital marketing agency Publicis NetWorks, London, a subsidiary of Publicis Groupe.  

Matthew holds a B.Sc. (Hons) in Biotechnology from Kings College London University and an MBA from Warwick University. Matthew regularly speaks at industry events including Econsultancy’s JUMP, Retail Business and Technology Expo, ECMOD 360, and for the IDM.

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Louis Wahl

Head of Ecommerce Marketing, Electrocomponents

United Kingdom

Louis originally trained to be a music teacher, but got his first real job as a radio disc jockey. Now with 14-years of eCommerce marketing experience, his digital career began at Waterstone’s, leading their first ecommerce website. He moved onto Bertlesmann (BCA) in 2001 as Head of Interactive, as Marketing Director in 2006 and The Folio Society as Head of eCommerce in 2007. Louis joined Electrocomponents as Head of eCommerce Marketing in September 2008, collecting industry awards for search marketing and email. He regularly speaks on the topic of digital marketing and advises small companies and start-ups about using the web as an effective sales driver. Louis lives and works in London.

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Allison Wightman

Head of eBusiness, Virgin Atlantic Airways Lt

United Kingdom

Allison Wightman has been Head of eBusiness at Virgin Atlantic Ltd for 6 years with responsibility for the Global Web Channel, Mobile and Database Marketing. She is responsible for leading the growth strategy for digital channels and customer relationship management at the airline.

She is committed to using data and analytics as the basis for improving channel performance, is continuing to explore the customer decision journey for travel online, and is currently acting as Project Executive and main business sponsor for Web Futures, the rebuild and redesign of the next generation Virgin Atlantic web and mobile channels.

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Alun Williams

Digital Director – TUI Mainstream (Europe), TUI Travel PLC

United Kingdom

Alun has headed up digital at TUI Travel for the past 12 years. There at the conception & birth of TUI's first transactional website, Alun has nurtured & developed the digital baby to become the strategic distribution & marketing channel for the business. Now responsible for digital across Europe, his skills and passion are 'hardcore' e-commerce, conversion optimisation, digital content marketing, analytics as the heartbeat, SEM & UX.

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Paul Wishman

Group Ecommerce Director, LV=

United Kingdom

Paul Wishman has 20 years’ experience within the Financial Services sector and been at the forefront of the Digital and Ecommerce world for the last 14 years. Paul transitioned from the world of insurance Underwriting across to ebusiness when in '99 he joined and became a co-founder of start-up company, who developed one of the first B2B insurance Portals and became listed as a Fast Track 100 Co within 3 years of launching.

In 2003 he joined esure Services to form and head up its ecommerce division and help launch and develop online brands including & Sheilas' Wheels. In 2007 Paul joined the new senior management team at LV= as its Group Ecommerce Director – responsible for LV’s group websites, all Digital Channels including Aggregators and emerging channels. LV= is now the UK's 3rd largest Car insurer and in 2012 was recognised as the General Insurer and insurer Brand of the year

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Giovanni Gribaudo

Global Digital Marketing, Reckitt Benckiser

United Kingdom

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Rohit Mull

Head of Digital - Global Consumer, AIG P&C

United States

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Rob Smith

Global eBusiness Manager, Industrial Business Unit, 3M Company

United States

Rob has been with 3M Company since 1997 and has held positions of increasing responsibility including his current role as Global eBusiness Manager, Industrial Business Group. Since 2004 he has been active in the digital space leading projects in E-commerce, E-business, Digital Marketing, Strategy and Strategic Planning. He is familiar with and responsible for deploying appropriate digital tactics across various go-to-market models like B2C, B2B, Government, and OEM. Additionally he’s responsible for the global execution of his Business Group’s digital plan in more than 50 countries and 20 languages on the corporate web platform Part of his current role is to support new digital business ventures within his business group and has successfully developed and deployed several profitable models within the company driving both revenue and productivity gains.

Rob’s educational background (Physics, Medical Biophysics) and past work experience (Six Sigma Black Belt) have contributed to his success in the digital field as interactive marketing allows the scientific method to be applied to the marketing process and the statistical rigor of six sigma defines optimized processes. Thousands of experiments can be executed everyday, data collected, analyzed, correlated, and then exploited as you gain customer, competitor, and market insight.

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